Getting technicians engaged in business development adds a valuable service for your customers. Here are 4 steps you can take to turn your service team into enthusiastic business promoters.
1. Treat the promotion of products and services as a service and not a sale.
Those of you who have been reading my blog know that I have spent a great deal of time recently expanding on the importance of treating your technicians’ proactive conversations with customers as a valuable service. If we want our technicians to be enthusiastic about this role, then we need to show them through our words and actions that this is a service for our customers. The reason we do this is to add value to our relationship. The fact that it generates more revenue is an important bi-product. Read more ›