A Tale of 2 Auto Mechanics – Which One Would you Prefer?

customer service expert Jim Baston

Like us, our customers are in competitive industries and are struggling for a business edge. They want more than just good customer service that makes them feel good. They want GREAT customer service that also helps them gain a competitive advantage. The tale of 2 auto mechanics below, is indicative of the choice we have as service providers. Which one would you prefer?

Our technicians play a major role here. Their value comes from going beyond doing great work. They must also understand the goals their customers have and the challenges that they face and make recommendations based on their knowledge and expertise that will help the customer succeed. Those companies that don’t engage their technicians in this way are at risk of losing business in the future.

Imagine two scenarios. Read more ›

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Posted in Business, Customer Service, Management, Service Tech Training

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