Tag Archive for: bettering customer experience

Customer service expertIn our programs, we dedicate a portion of our time to presenting an effective technique for taking the stress out of challenging situations.  We discuss the impact of stress in emotional situations and the important role that we play as technicians to reduce it.  The power of this technique was brought home to me last week.

On a trip to western Canada, I had the dubious pleasure of having my email hacked by someone who gets their kicks out of making the lives of others miserable.  It started about 6 AM with a couple of “Undelivered Mail Returned to Sender…” email messages and suddenly it turned into a torrent.  My smart phone would not stop vibrating as message after messaged jammed my inbox.  And then, after about 10 minutes, it stopped.  Phew, I thought.  That must have been a glitch somewhere.  Just as my blood pressure was returning to normal, it started again and this time it did not stop.

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customer service assurance In the last blog post, we discussed transforming the service experience through reliability. Let us now consider what we can do to transform the service experience by creating the feeling of assurance in our customer’s mind.  That is, helping them, as they reflect on our service, say to themselves “That’s why I do business with you!”

As we know, the name RATER[1] is an acronym with each letter representing the first letter of one of the five key dimensions of service quality.  They are:

Reliability: Our ability to provide what is promised, dependably and accurately

Assurance: Our knowledge and courtesy, and our ability to convey trust and confidence

Tangibles: Our physical facilities and equipment, and our appearance

Empathy: The degree of caring and individual attention we provide to customers

Responsiveness: Our willingness to help customers and provide prompt service

To help our customers experience each of these dimensions when working with us, we need to ensure that our employees act in ways that allow our customers to experience these dimensions.  Today we will look at creating Assurance for the customer.

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