Blog Archives

Do Your Techs Promote your Services? Why not Tell your Customers?

So what do I mean by business promotion as a service? Our technicians are in a unique position. They understand the technologies they work with and generally are very up to date. They understand our company’s capabilities and how that technology can be applied for best results. They have a relationship with the customer that is generally based on high levels of trust. They can see how the customer is using the technology and likely have some insight into the goals and challenges the customer is facing. From that unique position, who better than our technicians to make recommendations for products and services that can help the customer be better off?

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Posted in Business, Customer Service, Education, Management, Service Tech Training

The Difference Between Losing a Sale and Losing a Customer

This incident brought to focus the difference between losing a sale and losing a customer. Sometimes we get so focused on the prize, that we will rationalize any means to get there. Questionable tactics may win the sale on occasion, but the risks are high. If caught we will not only lose the sale, but also the customer. And that lost customer is bound to tell others about the experience.

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Posted in Business, Service

Step 6 of a Proactive Service® Culture – Coach and Support

In step 5 of our previous blog, we talked about following up on opportunities. The 6th and final step in creating a Proactive Service® culture within your service team is to provide coaching and support.  If we want to see

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Posted in Business, Consulting Services, Customer Service, Education, Management, Manufacturing, Service

1st Step in Creating Proactive Service® – Focus on Service, Not Selling

Technicians who seem naturally gifted at selling their company’s products or services do not see their efforts as selling at all – they recognize their recommendations as the valuable service that they are. To them it is a service activity.

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Posted in Business, Consulting Services, Customer Service, Education, Management, Manufacturing, Service

Transform the Service Experience through Empathy

In my last post on the five key dimensions of service quality, we considered what we can do to transform the service experience through the tangible aspects of the service we provide. Here we consider what we can do to transform the service experience by clearly communicating to our customers that we care about them. Our customers will have little regard for us until they know that we have empathy.

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Posted in Business, Consulting Services, Customer Service, Education, Management, Manufacturing, Service