Tag Archive for: service manager expert

customer service expertIt was a rude awakening to a valuable reminder.  Bang!  I was in Calgary to present a seminar on communicating value.  I squinted at the hotel alarm clock.  Not quite five.  Bang!  There it was again. Another insensitive guest on their way to an early start I surmised and closed my eyes.

Voices.  Hang on.  They are still there! Someone – a man – is in the hall shouting something.  I hear a female voice make some kind of reply – further away.  Bang!   I look at the clock.  Still not quite five!  Voices again. Bang!!

I paddle over to the door and peak out the peephole.  There is a bag trolley in the hall.  The door across the hall has the security bar closed so the door won’t close completely.  Suddenly the door opens and a man, in mid conversation, emerges with a bag.  He is having an argument over his shoulder with a woman in the room… seems that she can’t find something and is complaining to the man.  Unfortunately the man is in a hurry to get away and he is not too shy of sharing this fact with the entire hotel. Bang!  The door slams against the security bar.  He puts the bag on the trolley and re-enters the suite.  Bang goes the door behind him.

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customer service assurance In the last blog post, we discussed transforming the service experience through reliability. Let us now consider what we can do to transform the service experience by creating the feeling of assurance in our customer’s mind.  That is, helping them, as they reflect on our service, say to themselves “That’s why I do business with you!”

As we know, the name RATER[1] is an acronym with each letter representing the first letter of one of the five key dimensions of service quality.  They are:

Reliability: Our ability to provide what is promised, dependably and accurately

Assurance: Our knowledge and courtesy, and our ability to convey trust and confidence

Tangibles: Our physical facilities and equipment, and our appearance

Empathy: The degree of caring and individual attention we provide to customers

Responsiveness: Our willingness to help customers and provide prompt service

To help our customers experience each of these dimensions when working with us, we need to ensure that our employees act in ways that allow our customers to experience these dimensions.  Today we will look at creating Assurance for the customer.

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CMCEF LOGO I am pleased to share information about the next webinar in the CMCEF Webinar Series  Transforming the Service Experience called Creating the Service Experience which will take place Tuesday, February 12th, 2013.   This webinar will examine the challenges of transforming the service experience and discuss how these challenges can be addressed to ensure success.  At the end of this seminar, participants will understand the challenges they will likely have to confront when transforming their own service experience and can use this information to create a plan to address them within their own firms. I hope you can attend!

This follows the first in the webinar series that took place on Tuesday, January 29th, 2013, where I presented on Defining the Service Experience.  We focused on the five key steps that technicians can take to transform the service experience that you create for your customers.  The five key steps our technicians can take are:

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