Tag Archive for: transforming customer experience

improving customer serviceWe’ve all experienced it. You need to get something done and the customer service person you are relying on says, “I can’t help”.  The solution requires a little bit of empathy, perhaps some creativity and a lot of common sense.  Although the clerk may be smart, efficient and good at their job, they fail to show any of the three requirements.  There is no empathy, little creatively and certainly no evidence of common sense.

It happened to me recently on a flight from San Diego to Toronto.  I was running late for my 11:30 am flight – the only one of the day by that airline.  I ran up to the ticket counter.  I had checked in on-line and all I needed to do was drop my bag.  As I jogged up to the counter, I was relieved to see that there was only one person in front of me – a family checking in bags presumably for the same flight.

As I stood at the front of the line puffing, but otherwise quietly waiting my turn, the ticket agent looked up from her work and asked over the shoulders of the family she was serving, “Going to Toronto?”  “Yes, thanks,” I replied.  “If you’re checking that bag, you will have to go without it.  You’re six minutes past the cut-off time.” Read more

customer service expertIn my last post on the five key dimensions of service quality, we considered what we can do to transform the service experience through the tangible aspects of the service we provide. Here we consider what we can do to transform the service experience by clearly communicating to our customers that we care about them.  Our customers will have little regard for us until they know that we have empathy.

Recall that the name RATER is an acronym with each letter representing the first letter of one of the five key dimensions of service quality.  They are:

R eliability: Our ability to provide what is promised, dependably and accurately

A ssurance: Our knowledge and courtesy, and our ability to convey trust and confidence

T angibles:  Our physical facilities and equipment, and our appearance

E mpathy: The degree of caring and individual attention we provide to customers

R esponsiveness: Our willingness to help customers and provide prompt service

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