Articles & White Papers

We have included this section as a place for you to find additional resources.  If you can’t find what you are looking for or if you have specific questions or comments, just let me know personally at jim@jimbaston.com.Please click on the article you wish to access.

 

Baston Interviews

The Big Discussion: Service & Sales (Part 1)

The Big Discussion: Service & Sales (Part 2)

The Big Discussion: Service & Sales (Part 3)

The Big Discussion: Service & Sales (Part 4)

5 Questions for a Field Service Expert (podcast segment)

Proactive Service Articles

An Overview of Proactive Service – The art of conversations with the customer

How Proactive Service® Can be a Differentiating Business Strategy

Instilling a Proactive Service® Culture Within the Service Team

How is Your Bedside Manner?

Overcoming the 5 Hurdles to Engaging Techs in Business Development

Field Service Digital Articles

Biz Dev From the Field: Marketing Your Efforts to Customers

Biz Dev From the Field: Turning Your Vision Into Reality

Biz Dev From the Field: Overcoming Hurdles to Success

Biz Dev From the Field: A View From the Future

Biz Dev From the Field: Assessing Where You Stand

Biz Dev From the Field: Your Techs Are Business Development Champs

6 Reasons Service Techs Fail At Growing Revenue

Teach Your Service Techs the Fine Art of Good Conversation – HVACR Business

Why Field Service Techs Could Be Your Best Biz Dev Champions

Treat Your Tech’s Biz Dev Efforts as a Service (Not a Sale)

Field Service News

Does “Sales” Have to be a Dirty Word in Service?

Reflections on Beyond GREAT SERVICE

HVACR Business Articles

Differentiate Your Business Strategy

Engage Your Technicians in Promoting Your Services

Add Value to Your Customer Relationships

Do the Right Thing

Deliver an Exceptional Service Experience

Customers Trust Great Technicians

Make Customer Service Work for You

Show You CARE

Generate More Referral Business

Teach Your Service Techs the Fine Art of Good Conversation

Know Your Customers and What They Really Want

Three Cheers for Customer Service

Exceptional Service Doesn’t Start on the Front Line

Give Your Bedside Manner a Check-Up

7 Steps To Instilling Business Development in Service Techs

Daily Commercial News Articles

Engaging technicians in business development can pay dividends: consultant

Distribution and Supply Articles

Losing Sleep Over Getting the Most out of Yours Sales Training Dollars?