About Jim
Jim Baston is President of BBA Consulting Group Inc., a consulting and training firm located in Ontario, Canada. Since founding BBA Consulting Group in 2001, Jim has focused on helping technical service organizations from a broad range of industries across North America and Europe implement Proactive Service® as a strategy to engage their field service teams in making proactive recommendations to their customers.
The Proactive Service® program is currently offered as part of the Canadian Mechanical Contractors Educational Foundation’s (CMCEF) National Seminar Program as well as by the Ontario Refrigeration & Air Conditioning Contractors Association (ORAC). Jim has also developed and delivered workshops specifically for Service Managers to help them implement the systems and culture to successfully implement and maintain a Proactive Service® focus from their field service teams.
Jim is actively involved in the service industry and has led seminars and workshops in conjunction with several services linked organizations including ORAC, the Mechanical Service Contractors of America (MSCA), the Mechanical Service Contractors of Canada (MSCC), Service Excellence Corps, the Canadian Mechanical Contractors Education Foundation (CMCEF) and Local 787 Joint Training and Apprenticeship Committee (JTAC).
Jim is the author of Beyond GREAT SERVICE, a book about the role of the service professional in proactive business growth. Jim has also written articles on Proactive Service® for a number of highly recognized service publications.
Prior to founding BBA Consulting Group Inc., Jim was a Divisional General Manager with a large regional service and contracting organization. Jim holds an MBA from the University of Toronto, and has lectured on marketing management and strategic planning at Seneca College in Toronto.
